Product design +
systems thinking
Hi, I’m a designer who loves to build beautiful products that help people.
From tackling complex UX challenges to crafting multi-brand, scalable design systems, I come alive creating customer-centered experiences as aesthetically satisfying as they are functional.
Design systems architect
Foundationals, token architecture, component construction, modular methodology, documentation, etc
Making design and engineering more efficient & collaborative so we can all focus on creating superior solutions rather than fumbling in the dark for the right components.
Product designer
Planning, strategy, UX/UI design, design systems
Most recently, I led all product design efforts to innovate and craft exceptional, customer-centered experiences shaping the future of new home discovery and acquisition for Zonda Home’s consumer brand divisions NewHomeSource.com, Livabl.com, and HousePlans.com.
DesignOps specialist
Design process, planning, tooling, teaming, product production pipeline
There is often a better way. Optimized design workflows and processes enhance efficiency and collaboration across triad disciplines ensuring consistent, high-quality user experiences and supporting streamlined and scalable Design/Engineering production pipelines. Not to mention being crucially important for morale.
Writer
Please enjoy this Medium article I wrote while at Hootsuite detailing my approach to motion design & delight as well as the creation of a companywide Delight System to increase user satisfaction by evolving our aesthetic offerings.
Joshua Baber ©2025 LinkedIn